Part 1: Meet the Winners of our Lexus Start-up Package Competition

We chose ten winners: here's why we picked them.

When we called for entries for the Lexus Start-up Package, we had an inkling of how many good ideas existed within the Collective Hub community. It was when we closed entries and we, the Collective Hub and Lexus judging team, started wading through them that we realised just how engaged, dedicated and switched on the future entrepreneurs of this country are. It was a tough ask to narrow them down but we managed it – here are three of our choices, in no particular order.

Ocean Zen

It takes real guts and dedication to create a business, and even more so when it’s built around a sustainable and environmentally-conscious framework, and that’s why we were so interested in Steph Gabriel and her sustainable swimwear company Ocean Zen. The fact that Steph is a qualified environmental scientist and marine biologist only increases our belief that her business can truly reach new heights.


Tapping into a currently booming industry, it’s the uniqueness of this one-step-further business idea that caught our eye. It’s activewear, certainly, but with a clever supportive twist – making pieces that give joint support, we have a good feeling founders Phebe Corey and Scott Liston are about to make a bright future for Articfit and indeed, the wider activewear industry.

The Change Box

A careful observation of a shift towards ethically-produced products was the catalyst for The Change Box for Katie de Rooy and her co-founder. The business creates subscription boxes that include sustainably and ethically produced products for their consumers. We’re on board with both the focus of the business and the founder’s deep knowledge of business and the wider market, so, we made them one of our choices.

Stay tuned for the rest of the Start-up Package winners, coming soon.