Why You Should Try the ‘Easy Road’ When it Comes to Your New Business

According to Vinomofo co-founder and co-CEO, Justin Dry.

ceo-headshots-mar-16-0137It’s easy to take on every task under the sun when your business is new but there are a few reasons your shouldn’t. Firstly – you’re only one person and, if you’re lucky enough to have a co-founder, they’re only one person too. The point is, there’s a lot to take on with a new venture and you should never make more work for yourself (there’ll be plenty of that in your future, don’t despair).

For Vinomofo co-founder Justin Dry, there’s one clear piece of advice he’d give to fellow start-up stars: the easy road will get you somewhere just the same.
Not only was Vinomofo the fifth iteration of their business savvy but for co-founders André Eikmeier and Justin Dry, there were a few more twists and turns in their journey before the founder landed on the wine spruiking set-up that we all now know and love.

Here, co-founder and co-CEO talks to us about why a change of direction is always a good thing, how you should be learning on the go and the importance of taking the easy road.

Catch Justin and other inspiring entrepreneurs who speak from start-up experience at our Kick. Start. Event in Melbourne on November 25th where you can take your idea from start line to start-up. 

Vinomofo KSS from Collective Hub on Vimeo.